How to create a crypto podcast (part 1)
June 27, 2022
Podcasts have become a significant marketing strategy in the blockchain and crypto ecosystem for increasing brand value while educating and entertaining audiences. Due to the low barrier to entry and simple content consumption, crypto podcasts are a perfect way for the web3 and cryptocurrency space to expand their reach and brand awareness.
However, launching a podcast without a strategy can be disastrous. In this detailed guide, we will provide you with everything you need to know to launch and build your crypto podcast.
Read more: The Ultimate Web3 Marketing Guide For Every Brand
We are going to talk about:
- The pros of podcasting
- Planning your crypto podcasts
- Tools required for creating your podcast
- Choosing a format for your crypto podcast
- Recording your podcast episodes
The pros of podcasting
- Podcasts are arguably the only marketing medium that can be effective without requiring the audience's full attention.
- Podcasts are simple to produce, distribute, and consume. People can listen to audio podcasts whenever and wherever they choose.
- Podcasts can be transcribed and reused as discovery content for social media, blog articles, newsletters, and other channels.
- Due to the level of engagement offered by podcasts, consumers even pay closer attention to the advertisements.
- Through products like Amazon Echo and Google Home, podcast listening is getting more convenient.
Planning your crypto podcasts
Define your ideal listeners
Unless you know your audience well, the first step in developing your own crypto show is to define and understand your listeners. Your show will be significantly more effective at generating traction if your listeners are well-defined. Moreover, a podcast created for everyone in the world could lack character and might become uninteresting.
There are several factors to consider while defining your listeners, such as:
- What is the niche your business or product fits into?
- What are the age groups, locations, and occupations?
- What are their pain points considering your niche?
- What are the platforms where you can interact with your target group?
Follow our comprehensive blockchain marketing guide to define your audience.
Define your objectives
Defining your goals will help you remain focused on your niche. You need to provide your fans a reason to listen to your crypto podcast, and in order to do so, you must produce episodes from which they get something when they hit the play button.
It can be anything like educating them about the applications of your cryptocurrency or Defi project, sharing advice related to your industry, sharing interviews of high-profile individuals in your crypto niche, etc.
- How do you want to place your podcast?
- Do you want your podcast to be a part of your brand's crypto marketing strategy or a sub-brand?
- What product, Dapp, cryptocurrency, or NFT do you intend on marketing?
- What kind of content do you want to provide?
- What will your listeners gain by subscribing?
Choose a name for your crypto podcast
Your podcast's name is the first thing that potential listeners will see, so it can be overwhelming to choose the perfect name. A good rule of thumb when choosing a name is that the shorter the name, the better, since it will be easier to remember.
Some tips to help you decide your podcast's name:
- Don't make it too long.
- Your name should align with your theme or market.
- Avoid abbreviations and special characters.
- Get feedback from your existing audience or your network.
- Make sure it's searchable.
If you are creating a podcast as a part of your crypto marketing strategy, then your name should be something like this:
'Your company name' + podcast
e.g. The a16z podcast by Andreessen Horowitz (a16z).
Alternatively, you can also brainstorm an original name.
e.g. Off the blockchain by DappRadar
Pro tip: To maintain flexibility for the future, you should choose a podcast name that is broader than your intended niche.
Determine the duration
According to a survey by PodcastHost.org, most listeners need at least 15 minutes to decide if they want to continue listening to the podcast.
Anything between 20 mins up to 40 mins should be the sweet spot. However, the ideal episode duration for you should be based on two factors:
1. The type of your content and format
2. Your audience
You can start with what is the common episode duration of podcasts in your niche and what you feel should be the ideal duration. Over time, your subscribers and listeners will tell you about the duration of your podcast.
Pro tip: run a yearly poll to collect your audience's feedback on your podcast, including its duration, in order to improve its content.
Define your frequency of releasing episodes
Your listeners will know when to anticipate new episodes if you maintain a consistent schedule. You can publish your podcast monthly, biweekly, weekly, or daily depending on its content and format. For instance, if you are making a show about the latest news and industry updates, it should air daily or every week.
On most platforms, it is essential to consistently create content to boost your discoverability and following. Therefore, producing a monthly or weekly podcast is fine. What matters is that the frequency remains consistent.
Equipment necessary for creating a podcast
Podcasts have fewer budget requirements compared to other media platforms. To record an episode, you only need a computer with an in-built microphone, a reliable internet connection, and recording software. However, your setup and tools are extremely important when it comes to sound quality and the listener experience.
Two must-have tools for recording a podcast:
1. Get a microphone
Audio is the most critical component of podcasting, and the quality of your audio depends a lot on your microphone. If you're just starting, we highly recommend the Rode PodMic. At about $100, it's cost-effective for recording episodes with great audio quality.
2. Recording and editing software
The popularity and demand for podcasts has resulted in the development of recording and editing technology, as well as dedicated software for podcasting. These softwares are not required, but they are useful tools to have in your arsenal.
These softwares can perform a lot of work for you automatically, from cutting audio gaps to capturing the audio of hosts and guests on separate tracks, making podcasting easy and efficient.
The best software for podcasting:
Alitu is the most user-friendly recording and editing experience designed just for podcasters. This is a web-based software that records your audio, cleans it up automatically, adds music and fades, then publishes it to your host server. It also has excellent editing and episode creation features.
Riverside is a podcasting tool that can capture local audio and video even if your internet connection is poor. Users can take call-ins from listeners, broadcast on social media, and edit videos all within a browser. During podcasting, files are continuously uploaded to the cloud, ensuring that you never lose your progress.
Anchor.FM lets you record and modify audio directly within the app. Anchor also provides a mobile app for recording shows on-the-go. After you've completed editing and recording, you can instantly publish your podcast to platforms such as Apple Podcasts, Spotify, Sticher, Radiopublic, Google Podcasts, and others. Anchor.fm also offers a dashboard that displays the number of plays for each episode and platform.
Descript is a feature-rich editing application that allows you to record, transcribe, mix, and edit audio files just like text files. Its text-to-speech voice cloning feature can automatically delete unnecessary words.
Choosing a format for your crypto podcast
While deciding the format, think about the best way you want to convey your ideas. The format you choose should complement your personality and feel natural in relation to the topics you wish to discuss.
There are different podcasting formats to choose from:
1. Solo shows
2. Co-hosted podcasts
7. News and industry insights
8. Live podcasting
9. Community catchup
For a better podcasting experience and better quality, you can combine 2-3 formats.
Whom should you invite to your podcasts?
Prepare a list of people who your listeners would like to listen to. You can refer to your audience research to find people who can provide value. Start with your internal network while you figure out your podcasting strategies and slowly expand your outreach.
- Invite relevant influencers in your niche.
- Host podcasts with your co-founders and team members.
- Collaborate with other podcasters in your area.
- Invite key opinion leaders and builders from the web3 ecosystem.
- Invite community contributors, DeFi founders, NFT artists, etc.
Recording your podcast episodes
Now that you've got the preparation and strategy in place, it's time to record the episodes. It is strongly advised that you record several episodes at the start, including a brief intro episode detailing the concept of your podcast and why people should subscribe to it.
So, let's work on creating your podcast episodes:
Step 1. Design a compelling art cover
Your art cover, along with your podcast or episode title, is usually the first interaction that people who come across your podcast or episode will have while browsing. Therefore, it is crucial that you grab attention in the browsing section.
Your art cover will also be the image you use on your social media profiles and the display image when someone shares your podcast with their community.
2. Create a podcast outline
Before recording, take some time to do your research and jot down the points you want to discuss in the episode. If you have another host with you, share the outline with them so that everyone has a better knowledge and understanding of the topic.
3. Recording the episodes
Finally, it's time to record. While recording your episodes, it's a good idea to prepare a script. You should also test your equipment to make sure that everything is working fine before recording.
Record your podcasts in a quiet environment where there is less background noise. Once you're finished, save your episode as ".MP3" format for audio and ".MOV" for videos.
4. Editing your podcast
This is the stage where the magic happens. Focus on a few things while editing your podcast:
- Trim unwanted content to make a seamless flow of conversation.
- Reduce or remove background noise and long pauses.
- Make use of background sound effects in your episodes.
- Add visuals if you are recording a video podcast.
5. Create an engaging intro and outro
Generally, the intro and outro are short voiceovers with background music to introduce your podcast and episode, the guests and hosts, and the theme or topic of the conversation. Including an intro and outro for each episode can add a little flair and professionalism to your crypto podcast. In your intro, tell your listeners what the episode is about, the value they will get by listening to it, and if you are inviting a guest, introduce them briefly.
6. Publish your crypto podcast
Now that you have put in the hard work and effort to create a podcast episode, the final step of your podcast creation journey is to publish your crypto podcast on different podcast listening platforms.
You'll probably need a separate hosting service that provides you with an RSS feed for your podcast episodes that contains the episode title, artwork, description, and location of your episode.
This RSS feed is what you're going to use while submitting your podcast to podcasting platforms such as Apple Podcasts, Spotify, etc. You only need to submit your RSS feed once, and every time you upload a new episode, the feed will automatically update and publish the new episode on listening platforms.
Hosting a podcast is an excellent method for increasing awareness of your crypto business, encouraging community growth, and educating your audience. Regardless of the platform or marketing strategies you use to grow your podcast, if you concentrate on creating high-quality content and sharing interesting conversations, you will be able to create a loyal and active listener base.
In Part 2, we are going to talk about strategies you need to know to promote your podcast and how you can grow your audience.
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