The Ultimate Blockchain White Paper Guide

August 5, 2021

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Editor’s Note: This article has been updated for clarity and timeliness on May 23, 2024.

As blockchain technology becomes more popular, numerous projects and businesses are positioning themselves for initial coin offerings (ICO). A core element of an effective ICO launch strategy is having a comprehensive white paper. Every business aiming to launch an ICO should have one to achieve success.

A white paper is a document format that provides detailed information about a blockchain project, including a comprehensive description of the product or service and the processes involved. A well-crafted white paper offers readers a general overview of the idea and explains its solution as early as possible.

The earliest known use of the term “white paper” was in 1922 by the British Government. Over the years, it has been adopted for business purposes. In 2008, Satoshi Nakamoto published the Bitcoin white paper, starting a tradition within the blockchain space of using white papers to announce new theories, concepts, and applications.

Writing a White Paper

Bitcoin Whitepaper

When writing a white paper, ensure you use a formal academic style. The document needs to be very descriptive and professional in tone. Avoid using assumptions, guesses, and unverified content. A white paper should always be factual and meticulously researched.

Your white paper should provide interested readers with an in-depth understanding of your project, explaining the value you will deliver, how the concept works, cost and the processes involved.

Key questions your white paper should address:

• What problems are you looking to solve?

• How will your blockchain project solve these problems?

• How will your blockchain project evolve in the future?

White Paper Template & Writing White Papers

Write a Compelling Introduction

When writing white papers, in the introduction, provide a brief overview of your idea. Outline the problem you intend to solve and what readers can expect. Grab your reader’s attention by explaining the benefits of your idea. A good example for an introduction can be a letter from the CEO addressing future token holders and explaining the project.

Give a Disclaimer

Include a section for legal notices, containing any restrictions or notifications. Seek legal advice to draft this part or at least get it proofread by a lawyer. The disclaimer protects you and your investors, informing them of any legal considerations and clarifying that the investment does not guarantee profits. Clearly state any restrictions for residents of certain countries due to local laws.

Add a Table of Contents

A white paper is a technical document with a lot of information, so it can be long. It’s crucial to make your white paper convenient for navigation. Maintain consistency in fonts and make it clickable. Don’t forget to add page numbers to enhance the user experience (UX).

Explain Your Product, Target Market, and Problem-Solving Approach

Describe your full target audience and market and provide an analysis using graphs and charts. Explain exactly where your project fits in the market. Provide a detailed description of your product architecture, a technical explanation of your product, and how you plan to achieve results. Use visuals to clarify concepts for your readers.

Explain Your Tokenomics

Describe the importance of the token in your business and how you plan to distribute it. The more utility your token has, for instance, the more valuable it will become. Clearly defined token economics will make your investors less speculative about your project. Your token should be a valuable commodity that people will want in their portfolio, not just a placeholder for Bitcoin or Ethereum.

Introduce the Team

Introduce the individuals behind your project and highlight their importance. While the rest of next section of the white paper is technical, this section should have a human touch. Adding photos and bios of the team members can be a big advantage.

Project Roadmap

Present a detailed working plan for the next 12-18 months, including the beta launch. A roadmap provides potential investors and readers with a clear idea of how your project will progress. Be realistic when setting your goals. Clearly state any tasks already completed, as this will be a significant advantage.

Finances and Use of Raised Funds

Dedicate a section to explaining your project’s finances. Investors have the right to know how you plan to use their money. Clearly outline your expenditure items and state that all funds will be spent on the project’s development.

Common Pitfalls to Avoid in Your White Paper

• Avoid grammatical errors, which look unprofessional. Use tools like Grammarly to find, identify and correct these errors.

• Don’t be overly ambitious with your goals. If you mention a goal, explain how you will achieve it.

• Ensure your roadmap is realistic.

• Check your article formatting for consistency in images, fonts, and layout.

• If presenting your abstract white paper in several languages, hire a professional translator.

Read more: Litepaper Guide

Successful White Papers

Successful white papers are pivotal in articulating the value and vision of blockchain projects. They are instrumental in securing funding and gaining investor confidence.

Bitcoin — Pioneering Decentralized Digital Currency

Bitcoin White Paper

The Bitcoin white paper, authored by the pseudonymous Satoshi Nakamoto in 2008, introduced Bitcoin as a peer-to-peer electronic cash system. This foundational document laid the groundwork for the first decentralized cryptocurrency, which was implemented via a novel combination of cryptography and blockchain technology.

Key Elements of the Bitcoin White Paper

Innovative Concept: Introduced a purely peer-to-peer version of electronic cash, allowing online payments to be sent directly from one party to another person, without going through a financial institution.

Decentralization: Detailed the possibility and use of a distributed network to achieve consensus without requiring any central authority, thereby solving the double-spending problem inherent to digital currencies.

Blockchain Introduction: Described the use of a public ledger (blockchain), where transactions are chronologically and transparently recorded.

Mining and Cryptography: Explained the process of mining as a consensus mechanism and the role of cryptography in securing transaction integrity and blockchain consistency.

The BTC white paper is seminal not because of any fundraising achievement—since Bitcoin was never pre-mined or offered through an ICO—but due to its profound impact on the financial world and the creation of an entirely new genre of technology. It has led to the establishment of a myriad of cryptocurrencies and inspired countless new blockchain-based innovations.

Ethereum — $18.3 Million Raised


The Ethereum white paper, written by Vitalik Buterin in late 2013, revolutionized the blockchain community by introducing the concept of a decentralized platform that enabled developers to build and deploy smart contracts and decentralized applications (dApps). Ethereum’s white paper was instrumental in outlining a new framework for utilizing blockchain technology beyond simple transactions, thus enabling a vast range of decentralized applications.

Key Elements of the Ethereum White Paper

Clear Vision: Ethereum was proposed as a decentralized platform capable of executing scripts using an international network of public nodes.

Technical Innovations: The introduction of Ethereum Virtual Machine (EVM) and the related concept of “Turing completeness” to enable executable smart contracts.

Problem and Solution: Detailed the limitations of Bitcoin for complex applications and financial institutions and presented Ethereum as a solution with expanded capabilities.

Tokenomics and Utility: Described the use and necessity of Ether (ETH) as a fuel for performing operations on the network, ensuring the economic stability of the platform.

EOS — $4 Billion Raised


EOS’s white paper, released in 2017, presented a new blockchain architecture designed to enable vertical and horizontal scaling of decentralized applications. This was particularly attractive to developers looking to create high-performance applications without the fees typically associated with other blockchain networks.

Key Elements of the EOS White Paper

Scalability Focus: Addressed the issues of speed and scalability that hindered older blockchains, proposing a delegated proof-of-stake mechanism (DPoS) to significantly increase transaction throughput.

User-Friendly Design: Emphasized usability improvements, including human-readable account names and a web toolkit for interface development, lowering the barrier to the point of entry for software developers.

Governance Structure: Introduced and created a constitution that defined user obligations and established a governance process managed by stakeholder voting, a pioneering approach in blockchain ecosystems.

Filecoin — $257 Million Raised


Filecoin’s white paper, which launched its ICO in 2017, proposed a decentralized storage network. The project aimed to allow users to rent out or sell their spare storage space, a novel concept that tackled the problem of expensive file storage solutions.

Key Elements of the Filecoin White Paper

Innovative Use Case: Focused on creating a marketplace for data storage and retrieval, built upon the principle of decentralized nodes providing storage space in exchange for Filecoin tokens.

Economic Incentives: Detailed a mechanism that not only rewards users for contributing storage but also for retrieving data quickly and reliably.

Technical Foundation: Laid out the technical aspects of the underlying technology using interplanetary file system (IPFS) for addressing and locating files, ensuring robust and secure data storage.

These white papers exemplify how a well-drafted document can attract substantial investment by clearly defining the project’s technology, objectives, and economic model. Each of these projects not only raised access to significant funds but also contributed fundamentally to the expansion of the blockchain ecosystem.


Having a well-crafted white paper will help you stand out from the competition. However, remember that content quality is not the only factor for a white paper’s success. Design your pages well and add elements that grab the reader’s attention. If you need professional writers for your white paper, contact us and we’ll help you create a compelling document for your blockchain project.

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