Powerful Strategies For Crypto Advertising: How To Drive Growth And Brand Recognition
May 17, 2023
In this guide, we'll explore the essentials of crypto advertising on leading social media networks, offering actionable insights tailored for founders, CEOs, CMOs, entrepreneurs, and crypto marketers.
We'll walk you through the basics of crypto advertising on different social media networks, and share some powerful strategies that you can use to drive growth and brand recognition for your crypto project.
Crypto advertising on Facebook and Instagram
The recent changes in Meta's policy towards crypto ads have opened the doors for crypto exchanges and cryptocurrency businesses to make advertisements that leverage the extensive reach of Facebook and Instagram.
Understanding the crypto ads policy on Facebook and Instagram
The new policy, which went into effect on the date of May 10, 2023 enables crypto projects to run ads on these social media platforms if your company possesses one of the 27 approved licenses issued by various international financial authorities.
These licenses include those issued by the following organizations:
- The Financial Conduct Authority (FCA) in the United Kingdom
- The Securities and Futures Commission (SFC) in Hong Kong
- The Financial Crimes Enforcement Network (FinCEN) in the United States
- The Monetary Authority of Singapore (MAS)
- The Australian Securities and Investments Commission (ASIC)
- The Japan Financial Services Agency (FSA)
- The Ontario Securities Commission (OSC)
- The Dubai Financial Services Authority (DFSA)
- The Swiss Financial Market Supervisory Authority (FINMA)
- The Monetary Authority of Vietnam (SBV)
Crypto companies without approved licenses can still seek approval by fulfilling additional requirements:
- You must be a registered business entity
- You must have a physical address
- You must not make false or misleading claims in their ads
- You must not target minors with your ads
You can learn more about the updated policy.
Executing successful crypto ad campaigns on Facebook and Instagram
1. Goal Setting: Begin your ad campaign by establishing clear, measurable objectives. Your goals could range from improving brand awareness to generating leads or increasing customer acquisition.
2. Audience Targeting: Identify your ideal audience using Facebook and Instagram's comprehensive targeting capabilities. You can customize your audience based on demographics, interests, familiarity with your business, website traffic, or even create a lookalike audience that mirrors your existing user base.
3. Creating Compelling Ad Creative: The competitive nature of the crypto industry necessitates engaging ad creatives. Employ striking visuals, enticing headlines, and persuasive ad copy to capture your audience's attention.
4. Ad Variation Testing: Don't just settle on one creative. Experiment with different ad variations to discover what resonates best with your target market.
5. Performance Tracking: Monitor your ad's performance consistently. Analyze key metrics, evaluate the results, and fine-tune your campaigns accordingly to optimize the return on ad spend.
PPC crypto advertising on Google search
With its extensive reach and precise targeting options, Google's ad network serves as a powerful tool in your crypto marketing strategy to connect with potential customers. However, to effectively use this platform, understanding Google's specific regulations concerning crypto ads is crucial.
Understanding the crypto ads policy on Google
Following the June 2021 update, Google permits advertising for several types of crypto projects, including:
- Cryptocurrency wallets
- Crypto exchange
- cryptocurrency trading platforms
- Businesses accepting crypto payments
- Blockchain technology-based websites and platforms
- Crypto mining hardware retailers
- Crypto and blockchain education providers
- Crypto consulting in tax, legal, and security services
Applying for Google Crypto Ads
Crypto projects wishing to advertise can apply for approval via Google's Ads policies website. This involves providing information about the company, products or services, and proof of compliance with local laws and industry standards.
To be eligible to execute crypto ads on Google, you must:
- Be registered with FinCEN as a Money Services Business and with at least one state as a money transmitter, or be a federal or state chartered bank entity.
- Comply with all local legal requirements of the country or region they want to get certified for.
- Be certified by Google.
However, some companies and crypto projects aren't allowed to advertise, such as:
- Initial Coin Offerings (ICOs)
- DeFi trading protocols
- Crypto trading signals
- Crypto investment advice
- Broker reviews
Executing successful paid search campaigns on Google
To ensure a successful PPC advertising campaign for your crypto project, follow these strategies:
1. Set clear goals: understand what you hope to achieve, be it increasing brand awareness, driving website traffic, or generating leads. This will guide your campaign's creation.
2. Select the Right Campaign Type: Google provides different campaign types for various needs. Search campaigns target users actively seeking your type of products or services, while display campaigns reach those browsing related websites or apps.
3. Perform keyword research: The right keywords can make your ads appear when users search for related products or services. Use keywords relevant to your business or offerings for maximum visibility.
4. Create compelling Ad copy: Your ad copy should grab attention and create interest in your product or service. Make it clear and concise, and highlight the benefits of your offering.
5. Define a Budget: Establish a budget for your campaign to control spending and prevent overpaying for clicks.
6. Monitor Results: Tracking campaign results helps identify what's working and what needs adjustment for improved performance.
7. Implement Remarketing: Remarketing displays your ads to users who've visited your website but haven't made a purchase. It's an effective way for advertisers to re-engage potential customers.
Running crypto ads on Twitter
Twitter is a popular resource in the crypto news world and could prove to be your best marketing channel. Since 2018, Twitter has had an official policy on crypto advertising.
For a period from 2018 to November 2021, only public cryptocurrency exchanges and wallets listed on major stock market exchanges could run crypto ads. However, the platform's regulations for crypto companies and projects underwent an update on January 20, 2023, expanding the possibilities for your crypto marketing strategies.
While Twitter has opened up its platform, there are still certain restrictions:
- Ads for ICOs and token sales are prohibited.
- Ads for unregistered cryptocurrency exchanges and wallets are not allowed.
- Twitter mandates the inclusion of the disclaimer "Crypto products and NFTs are unregulated and can be highly risky" on all crypto ads.
Choosing the right ad format for your crypto ads
Twitter offers a variety of ad formats, each offering unique benefits:
- Image ads are ideal for visual storytelling.
- Video ads are great for showcasing product demonstrations or behind-the-scenes content.
- Carousel ads are useful for displaying multiple products or features.
- Text ads are best for delivering concise, impactful messages.
Remember, a blend of these formats often yields the best results.
For a comprehensive understanding, read our Ultimate Guide to Crypto Marketing Strategies for Twitter. This guide will provide additional insights and best practices to help you effectively navigate Twitter advertising in the crypto industry.
Running crypto ads on Reddit
Reddit hosts over 500 cryptocurrency communities, providing a vast network for engagement. These communities collectively amass more than 335 million views each month, making it an ideal platform to connect with crypto enthusiasts and investors.
To make the most of your crypto ads on Reddit, it's essential to understand the platform's regulations and follow best practices, such as:
1. Comply with Advertising Regulations
- Stay informed about Reddit's latest advertising regulations, last updated on March 8, 2023.
- Reddit prohibits the promotion of ICOs, token sales, and unregistered cryptocurrency exchanges, ensuring user security within the crypto industry.
- Advertisements for cryptocurrency-related products and services must not be targeted at minors to comply with Reddit's guidelines.
2. Include a volatility disclosure.
- Every crypto ad on Reddit must include a disclaimer acknowledging the volatile nature of cryptocurrencies as assets.
- The disclaimer should explicitly state that investments in cryptocurrencies may experience both gains and losses.
- By providing this transparency, you safeguard potential investors and promote informed decision-making.
3. Leverage targeted audience segmentation.
- Reddit's diverse range of communities allows for precise targeting of your crypto ads.
- Identify subreddits that align with your project's niche, ensuring your ads reach the right audience within the crypto industry.
4. Craft engaging and informative ad content.
- Develop compelling ad content that grabs attention and resonates with the crypto community.
- Highlight the unique features and benefits of your crypto project, emphasizing its value proposition.
- Use persuasive language, compelling visuals, and clear calls-to-action to drive user engagement.
5. Combine Reddit with other platforms.
- If you've found success with crypto ads on platforms like Twitter and Meta, integrating Reddit into your marketing strategy can amplify your results.
- By diversifying your advertising channels, you expand your reach and engage with different segments of the crypto community.
Recommended reading: Blockchain Marketing on Twitter, Discord and Reddit
Best practices to follow while executing crypto ads
Here are some additional tips that can help you run successful crypto ads:
- Use a clear call to action: Tell people what you want them to do after they see your ad, whether it's visiting your company website, signing up for your email list, or making a purchase.
- Use strong visuals: People are more likely to pay attention to ads that have strong visuals. Use high-quality images or videos that capture attention and convey your message.
- Write clear and concise ad copy: People are more likely to read ad copy that is clear and concise. Get to the point quickly and highlight the benefits of your product or service.
- Use relevant keywords: When creating your ad campaigns, use relevant keywords that people are likely to use when searching for products or services like yours. This will help your ads show up when people are searching for what you have to offer.
- Track and report your results: It's important to track the results of your ad campaigns so you can see what's working and what's not. This information can help you adjust your campaigns to improve your results.
Other popular methods to execute crypto ads campaigns
1. Write a crypto press release
A well-crafted press release is a powerful tool in the crypto advertising arsenal. It provides an opportunity to share your brand's story, latest product updates, or milestones directly with a wide audience.
Remember to make your press release newsworthy and engaging, incorporating SEO-optimized keywords for better visibility. Make use of popular crypto news platforms to reach your target audience effectively.
2. Promote your decentralized application on DApp listing websites
DApp listing websites are go-to resources for crypto enthusiasts looking for new blockchain-powered applications. Listing your DApp on these platforms can drive significant attention and traffic to your crypto project's website. Ensure you highlight key features and functionalities to stand out from the crowd.
3. Promote your website on blockchain-based marketing platforms
Blockchain-based marketing platforms offer a unique and targeted approach to crypto advertising. These platforms leverage blockchain technology to provide transparent, tamper-proof, and effective advertising solutions. Promoting your website here can help you tap into a niche audience that's already interested in blockchain and crypto.
4. List your NFT collection on popular NFT calendars
NFT calendars are a popular way for artists and creators to announce and track upcoming NFT drops. Listing your NFT collection here can generate buzz and anticipation, leading to a successful drop. Make sure to provide all relevant details, including the drop date, time, and unique selling points of your NFTs.
5. Launch airdrop campaigns
Airdrops are an effective way to generate interest in your crypto project. By distributing a portion of your tokens to users for free or in exchange for simple tasks, you can foster community engagement and spread awareness.
This can also incentivize users to explore your project further, potentially leading to increased adoption and investment. Plan your airdrop campaigns strategically to maximize their impact.