Bitcoin Ordinals: Ordinal Marketing Strategy 2023

July 12, 2023

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In the fast-evolving world of cryptocurrencies and blockchain technology, Bitcoin dominates as the premier digital asset. But what if we told you that there's a groundbreaking marketing strategy centered around Bitcoin ordinals and non-fungible tokens (NFTs)? This innovative approach, known as the "Ordinal Marketing Strategy," can reshape the NFT landscape and revolutionize the way we perceive and interact with digital collectibles.

In this article, we will explore the concept of Bitcoin ordinals, how they relate to Bitcoin NFTs and delve into the exciting possibilities within this new marketing frontier.

What are Bitcoin Ordinals?

Bitcoin Ordinals introduce a fascinating concept where "sats" or satoshis, the smallest unit of the Bitcoin protocol valued at 0.00000001 BTC, are meticulously arranged and imprinted with distinct information, be it text or an image. This transformation imbues the sat with a distinctive essence, turning it into a de-facto non-fungible token (NFT) and unique digital artifacts. To simplify, consider two ordinary one-dollar bills, both fungible but carrying unique serial codes and arbitrary data. However, if one of these bills were to be autographed by legendary figures like Muhammed Ali and George Foreman, it becomes akin to a "Bitcoin NFT." Although it retains its value as legal tender and you can use it in financial transactions, the signatures elevate its worth to unprecedented heights. They also carry additional value for the original creators of the unique identifier.

Bitcoin Ordinals

How do Ordinals NFTs operate?

Bitcoin Ordinals operate on a similar principle, leveraging the unique identification capabilities of individual satoshis through their equivalent of a "serial code." This concept stems from an ongoing debate within the Bitcoin community regarding the purpose of one Bitcoin. Should it solely serve as a global financial transaction network or function as a secure and decentralized data storage network and store arbitrary witness data?

While some users' view aligns Bitcoin with becoming the world's reserve currency, it might limit the exploration of experimental use cases involving the inscription of data onto the Bitcoin network. Conversely, utilizing the Bitcoin block space as storage could address the blockchain's security budget concerns while expanding its functionalities within the crypto community.

Initially, Bitcoin allowed messages of only 80 bytes to be encoded onto blocks using OP_RETURN. This limited capacity restricted the inclusion of short text messages, such as hashes. However, significant hard fork updates like Taproot and Segwit, allowed the block size limit to be increased to 4MB. These updates not only altered the measurement of block size but also enabled more efficient arrangement of transaction data.

Why Bitcoin Ordinals is an Improvement on the Original Bitcoin

This is where Ordinal Theory comes into play. According to developer Casey Rodarmor, the position of a sat in the Bitcoin blockchain can be determined based on four parameters: the sat's index within a block, the block's index within the difficulty adjustment period (X/2016), the block's index within the halving epoch (X/210,000), and the cycle number. Applying this framework, the first sat in a Bitcoin block holds greater rarity, similar to how collectors value coins minted in limited quantities.

From a technical standpoint, Ordinals repurpose codes as "envelopes" for inscribing data onto sats. The block size limit in Bitcoin stands at 4MB, representing the maximum capacity for data inscription. For instance, pourteaux minted their CryptoPunk onto a sat from 2009, demonstrating the possibilities of utilizing Bitcoin Ordinals for storing valuable digital assets on the Bitcoin network.

Ordinals and NFTs

Non-fungible tokens (NFTs) have gained tremendous popularity recently, enabling digital art, collectibles, and other unique asset tokenization. By combining NFTs with Bitcoin ordinals, we can introduce an additional dimension of rarity and exclusivity to the already scarce world of these digital artifacts and assets. All ordinal-linked Bitcoin NFTs represents a specific position within the Bitcoin blockchain or related metrics, making them a highly coveted digital artifact for collectors and enthusiasts.

Recursive Punks

Bitcoin Ordinals Marketing Strategy

The Bitcoin Ordinals Marketing Strategy revolves around leveraging the inherent scarcity and prestige of Bitcoin Ordinals NFTs to drive engagement, adoption, and value within the NFT market. Here are some key components of this innovative strategy:

Rarity and Limited Supply

By assigning ordinals to a limited number of Bitcoin NFTs, scarcity is introduced, elevating their desirability. The exclusivity of owning a Bitcoin NFT associated with a specific Bitcoin ordinal enhances its perceived value and collectibility. Scarcity has long been a driving factor in the value of physical collectibles, and it holds true for digital assets as well. The limited supply of Bitcoin NFTs with assigned ordinals creates a sense of rarity that appeals to collectors and investors alike.

The scarcity of Bitcoin NFTs can be achieved in several ways. One approach is to limit the total number of ordinals available, ensuring that only a select few NFTs are associated with specific Bitcoin ordinals. Another method is to release the NFTs gradually over time, creating anticipation and increasing the demand for each new release. The rarity of these NFTs creates a sense of exclusivity and ownership that collectors find enticing.

Positional Significance

Bitcoin ordinals can be linked to significant milestones, such as block height, halving events, or other relevant metrics within Bitcoin transactions. This connection to historical moments in the Bitcoin protocol further enhances the emotional and nostalgic appeal of the NFTs. Each ordinal represents a unique moment in the blockchain's history, making the NFTs more than just digital assets—they become time capsules that encapsulate important milestones.

For example, an NFT associated with the block height of the first Bitcoin transaction could hold immense historical significance. Collectors who own these NFTs can feel a sense of pride in being connected to the early days of Bitcoin's blockchain itself. Similarly, NFTs tied to halving events, which occur approximately every four years and impact the issuance rate of new Bitcoins, can symbolize the evolution of the cryptocurrency and its community. The positional significance of these ordinals adds an extra layer of meaning and value to the NFTs, attracting collectors who appreciate their historical context.


The Bitcoin Ordinals Marketing Strategy can incorporate gamification elements to create engaging experiences for collectors. For example, users can compete to acquire NFTs representing specific ordinals tied to notable moments in Bitcoin's history. This gamified approach adds an element of excitement and friendly competition to the acquisition process, driving user engagement and fostering a sense of community.

One way to implement gamification is through auctions or limited-time events where collectors bid on or compete for the right to own an NFT associated with a particular ordinal collection. This approach creates a sense of urgency and encourages collectors to actively participate in the process. Additionally, leaderboards can be introduced to track the progress of collectors and reward those who achieve specific milestones or acquire a series of ordinals. By integrating gamification into the strategy, the overall experience becomes more interactive, immersive, and enjoyable for collectors.

Community Engagement

Encouraging community participation is crucial for the success of the strategy. Interactions, collaborations, and challenges related to ordinal-linked NFTs can foster a vibrant and passionate community around these digital assets. Creating a space where collectors can connect, share their experiences, and collaborate on projects related to Bitcoin ordinals strengthens the bond between the community and the NFTs.

One way to promote community engagement is by hosting virtual events or conferences focused on Bitcoin ordinals and their significance. These events can feature keynote speakers, panel discussions, and workshops that educate and inspire collectors. Furthermore, establishing online forums or social media groups dedicated to discussions and collaborations around the NFTs can encourage collectors to interact with each other, share their knowledge, and collaborate on projects related to Bitcoin ordinals. By fostering a sense of community, collectors feel more connected to the NFTs and are more likely to actively participate in the ecosystem.

Utility and Rewards

Ordinal-linked NFTs can offer unique utility, such as access to exclusive events, early access to future ordinal NFT drops, or other perks. Rewarding collectors with additional benefits enhances the overall value proposition of these digital assets. By owning a Bitcoin NFT associated with a specific ordinal, collectors gain access to exclusive opportunities that are not available to the general public.

For example, an Ordinals NFT holder may receive priority access to limited-edition merchandise or VIP tickets to blockchain conferences. Additionally, NFT owners could be granted early access to future NFT drops, allowing them to secure highly sought-after digital assets before they become available to the wider market. These utility features and rewards make owning ordinal-linked NFTs more desirable and create additional incentives for collectors to acquire and hold onto these unique digital artifacts and assets, further driving their value in the market.

Implementing Bitcoin Ordinals Marketing Strategy

As the NFT market continues to evolve and mature, the Bitcoin Ordinals Marketing Strategy has the potential to shape the landscape and introduce a new level of engagement and value. By combining the scarcity of Ordinals NFTs with the uniqueness of creating Bitcoin NFTs, bitcoin developers, creators, collectors, and investors can tap into a dynamic ecosystem that celebrates the significance of Bitcoin's history and promotes community involvement.

Trending Bitcoin Ordinals


Bitcoin ordinals offer a fresh perspective on the marketing potential of NFTs. The concept combines the prestige of Bitcoin with the scarcity and exclusivity of ordinal-linked digital assets. Through the Bitcoin Ordinals Marketing Strategy, the Ordinals NFT market can witness a surge of excitement, engagement, and value, as collectors and enthusiasts seek out these unique and meaningful tokens. As we step into the future of blockchain technology and digital artefacts, Bitcoin ordinals are poised to be at the forefront of Bitcoin applications that reshape the industry.

If you're interested in marketing strategies and applications for other Bitcoin based NFTs or NFTs in general, these articles are for you:

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