Promote NFTs On Instagram: The Ultimate Guide To Creating A Winning NFT Marketing Campaign
December 30, 2022
As far as social media channels for marketing go, Instagram is a good platform for marketing NFT projects because it has a large user base and is highly visual, which makes it well-suited for showcasing NFTs. Moreover, several digital designers, artists, collectors, and other members of the NFT community are active on Instagram. Instagram also offers a variety of tools and features that can be used to engage with followers and build a community around an NFT project.
In this ultimate guide, we’ll cover everything you need to know to promote NFTs on Instagram, including how to optimize your profile, the best social media marketing strategies to get more results through both feed and Stories, and how to generate buzz through Instagram for your NFT collection.
The best Instagram NFT marketing tips for your digital collectibles
1. Create a dedicated Instagram page for your NFTs
Having a dedicated social media account will allow you to focus specifically on promoting your NFTs and building a community of collectors and enthusiasts around them. Make sure to include information about your NFTs in your bio and use relevant hashtags to help people discover your content.
2. Optimize your Instagram profile
For every social media platform, it's important to cover your bases first and set up your social media profile page correctly. For Instagram, your profile is essentially going to be your homepage on the platform where you will be sharing information about your NFT project.
Follow these tips to optimize the Instagram profile of your NFT project to drive maximum value from it
Write an intriguing bio
Your Instagram bio is the description of your brand in 150 characters that sits at the very top of your profile page. What you choose to share here should be representative of your NFT collection and show your target audience your plans for this project.
Add a link to your landing page
Unlike other social media platforms, Instagram doesn’t allow you to add links to every post and reel. Instead, you only get one link other than links you can add to your stories, and that’s the one on your profile page. You can use this link to drive profile visitors to your project website or NFT marketplace.
Additionally, you can include multiple links in your Instagram bio. You can set up a link in bio page using a tool like Linketree and share important links like your project's roadmap, your digital art page, a link to your NFT project on OpenSea, etc using just one link.
Story highlights let you add expired Stories to different featured categories, which will be listed above your Instagram feed on your profile. We'll discuss the best tips to create story highlights later in the article
For example, NFT project World of Women did a really good job with their Instagram profile
Source: World of Women
3. Use high-quality visuals
Instagram is a visual platform, so it’s important to use eye-catching and visually appealing images to promote your NFTs. Digital artists can share the actual NFT artwork, behind-the-scenes shots of the creation process, or even just visually appealing promotional graphics.
Here's how Azuki shared a visually appealing post on Christmas around its NFT collection.
4. Focus on Reels
Reels are a fun and personal way to get your audience to know you. It can be an opportunity to show off your personality and get creative. Moreover, Reels are a gold mine for helping you grow a huge following on the social media site.
Reels offer a unique opportunity to get your brand in front of an audience that isn’t following you yet. The more engaging your Reels are, the more likely the algorithm will show it to a wider group of social media users in their Instagram feed or explore page. This can help you grow more quickly on Instagram compared to traditional formats like feed posts or Stories.
5. Integrate your NFTs on Instagram
In the last few years, Instagram has been quick to adopt new features be it integrating stickers or launching reels to give more options to the platform users and marketers. The latest in this edition is the NFT integration.
A few months back Meta CEO Mark Zuckerberg announced that Facebook and Instagram users would be able to share their NFTs on their feeds by connecting their digital wallets to the app. In addition to Ethereum, Polygon, and Flow NFTs, the social media platforms also support third-party wallets including MetaMask, Rainbow, etc.
To learn more on how to integrate NFTs on Instagram check out our article: Instagram NFTs: How it works and new opportunities for creators
6. Launch exclusive NFT bundles
Offering exclusive NFTs or bundles can create a sense of scarcity and help drive demand for your NFTs. You can consider offering limited edition NFTs or bundle packages that include multiple NFTs at a discounted price.
Read more: The Best Crypto Marketing Guide
7. Collaborate with other artists, NFT projects, and influencers
Collaborating with other artists and collectors can help expose your NFTs to a larger audience and create buzz around your work. You can consider hosting giveaways or auctions, participating in art swaps, or simply sharing each other’s content to help cross-promote.
8. Share stories about your NFT collection
Instagram’s Stories feature is a great way to share more about your NFTs and give your followers a behind-the-scenes look at the creation process. You can also use Stories to announce new releases, showcase your NFTs in action, or give your followers a sneak peek of what’s to come.
9. Turn your stories into highlights
Highlights live on your social media accounts' profile, and you can add Stories after their 24 hours of glory on Instagram Stories have passed. Moreover, adding highlights is a way to repurpose your Story content and keep it working for you.
You can create multiple Highlights for maximum effect, using one for user-generated content from your community, one for showcasing your digital art, one for events, and so on. This helps users find the content they’re looking for when they first come to your profile, which can help them get to know you and trust you a little faster.
10. Use relevant hashtags
Hashtags are a great way to help people discover your NFTs on Instagram. Use relevant hashtags, such as #NFT, #cryptoart, or #digitalcollectibles, to help your content get in front of the right audience.
11. Engage with your followers
Building a community around your NFTs is key to their success. Make sure to regularly engage with your followers by responding to comments, liking their posts, and sharing their content. This helps create a sense of community and keeps your followers engaged and interested in your NFTs.
Build your Instagram marketing strategy for 2023
Overall, Instagram's combination of a large and active user base, visual focus, and mobile presence make it an effective platform for marketing NFT projects. Instagram's visual nature is particularly well-suited for showcasing NFTs, and the platform's various tools and features make it easy to engage with followers and build a community around an NFT project.