The Ultimate Guide to Crypto Content Marketing in 2022
July 12, 2022
Crypto marketing has evolved dramatically in a relatively short period of time, and if you want to win in web 3 marketing, you must create effective content that allows your crypto project to rise above the noise and garner an audience constantly. Then you should start focusing on your content marketing strategy.
In this article we are going to learn about:
- What is crypto content marketing?
- Benefits of content marketing
- Types of content marketing mediums for web3 organisations
- Crypto content marketing strategy for Web3 brands
What is crypto content marketing?
Content marketing is the process of researching, creating, publishing, and distributing information of value to your target audience, resulting in attracting NFT holders, investors, and community members.
The role of content marketing for a blockchain business is to assist its audience with research and navigation in the cryptocurrency and NFT markets. Content marketing allows you to educate potential investors and customers while also creating value for your cryptocurrency business.
Benefits of content marketing
- Web 3 marketing is focused on your target users, and content is the most effective approach to providing value to users.
- Content marketing is the most dependable and reliable strategy for establishing a strong, vibrant, and sustainable crypto community.
- A content marketing strategy can help you transition from creating content aimlessly to constructing an organized system with specified goals, success metrics, and procedures for consistent improvement.
- High-quality content raises the brand visibility of your blockchain projects, resulting in greater authority and trust in your cryptocurrency business.
Types of content marketing for web3 organisations
Often misconstrued as an ebook, a whitepaper is a document published by a blockchain project that provides all the important information about the project. Whitepapers have been an important element of the crypto business since the introduction of Bitcoin and blockchain technology.
Whitepapers are an important element of most crypto investors' research processes and must cover every component of the crypto project in detail. We have made your job of writing a whitepaper easier with our ultimate guide for writing a whitepaper.
A blog is a collection of articles about your product and industry that live on your website as a subdomain or as an individual section. Through a blog, you can get creative and offer a lot of content like how-to guides, share industry insights, inform your users about new features, etc. Moreover, blogs also help you with search engine optimization (SEO).
We have a good collection of blogs on crypto marketing for blockchain businesses.
Creating a blog is extremely easy and is often offered by most website development platforms, such as WordPress. Alternatively, you can also use writing platforms like Medium to publish your blogs.
Infographics are visuals that present information and facts in an understandable format. Infographics successfully communicate information by combining words, statistics, charts, and visuals and perform well with educational content or breaking down complex issues. Infographics make information easier to understand and can also help with SEO and increased shareability on social media.
Podcasts are a vital content marketing strategy in the crypto ecosystem for offering value to your audience and increasing your brand authority. Podcasts offer a lot of creative independence as you can talk about anything you want to speak about.
Additionally, due to the low barrier to entry and simple content consumption, crypto podcasts are a perfect way for web3 businesses to expand their reach and brand awareness. If you have interesting people to interview or conversations to host, consider podcasting as another content format to experiment with.
Read more: How to create a crypto podcast (part 1)
Videos have become a key content format for increasing engagement on almost all social media platforms. Videos are a versatile medium that allows you to communicate your story better than any other content format. Through videos, you can create a variety of content around your web3 organization, and industry. Videos also help in improving a website's SEO and increase token sales.
6. Reports and case studies
Reports and case studies allow you to share your success stories and market insights while also increasing the credibility of your brand. Reports and case studies are excellent ways to educate your audience about your business and industry.
A case study's purpose is to demonstrate how your NFT/Token adds value in real life. Meanwhile, the purpose of a report is to demonstrate the growth of your sector and niche, as well as its future prospects.
7. User-generated content (UGC)
User-generated content (UGC) refers to social posts that individuals from all networks publish when they use or adore a product or service. Because it involves your users and token holders, UGC is an excellent content marketing format for crypto projects.
UGC also aids in the development of trust and authority among your followers by putting your existing token holders in the spotlight. User-generated content (UGC) is more likely to resonate with your audience since your existing users are more likely to share their values and interests.
Memes have swiftly become the internet's language and function incredibly well in the crypto industry. Meme marketing is the use of memes to promote the story of your brand. Memes are widely shareable, so they are a fun, low-effort way to interact with your audience and increase engagement.
Crypto content marketing strategies for web3
Your content marketing strategy is the core element of the overall marketing plan that determines the long-term performance of your digital marketing strategies. Generally speaking, the goal of content marketing is to differentiate your brand from your competitors, build trust, create a community, and increase your NFT/Token sales.
Steps to create a robust content marketing strategy that drives results for your crypto business:
Step 1: Define your audience
Web 3 businesses are all about community and the people who are part of that community, and you can't really create quality content unless you know your audience. So, the first step of creating a content marketing plan is to identify the users you want to target.
Generally, you need to define your audience while creating a marketing plan for your crypto business. Alternatively, you can define your target audience by:
- Surveying your existing customers and token holders.
- By looking into industry trends.
- Understanding who you don't want to target
- Through researching your competitors and their target audience.
Step 2: Define what makes you unique
In order to prove why your crypto project is worth investing in, you need to separate yourself from your competitors and stand out from the herd.
Once you figure this out, you can create the kind of content that resonates with your brand identity and your audience will know that you are different and better than your competitors.
Step 4: Define ideal content marketing channels
Just as you've got different formats in which you can create content, there are also different channels on which you can publish your content. Ideally, you want to be present where your target audience is hanging out the most. Check your audience's presence on all social media platforms and analyze which platforms your competitors are using the most.
While you may be tempted to create long-form videos, first think about what format works best for the content you want to share and what kind of content your audience prefers. If your audience prefers long-form podcasts, you can host podcasts on various podcasting platforms and on YouTube.
Alternatively, if your audience prefers bite-sized informational content, you can opt for TikTok videos and Instagram Reels to keep your audience engaged with your content.
Step 5: Determine your KPIs
Once you define the idea of content marketing channels, it is important to determine the key performance indicators for each channel. You need to set up analytics to measure what's working.
For example, if blogs are one of the channels through which you want to promote your crypto project, then you need to track your search engine rankings and track your keyword positions, links, and website performance.
Your audience will give you clear signals about what attracts their interest the most, and analyzing your content performance is the best way to understand what content is connecting with your audience.
Step 6: Create a content marketing plan
Creating a well-defined content marketing plan is the last stage of building a robust content marketing strategy for your crypto project that includes the specifics of your strategy. It's important that you cover all the above steps before building the content plan.
Your content plan should include key information such as the concepts and topics you want to address, the type of content you will create, when and how you are going to share your content, call to actions to include, etc.
We're currently in the initial phase of web3 marketing which will certainly impact how digital marketing strategies are executed. There are various ways to market your project online, and when it comes to content marketing, it can be confusing to decide which content format or platform is perfect for your crypto project. If you want to build a loyal audience, you must create valuable content. Keep your content fresh to stay in touch with the readers.
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