Crypto Podcast Marketing: How to Market a Crypto Podcast (Part 2)

August 2, 2022

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In the first part of the crypto podcast marketing guide, we addressed the importance of podcasts for crypto marketing, how to plan your crypto podcast and the tools you need to create a podcast. In this guide, we'll go over the marketing strategies you'll need to grow your Web3 podcast.

Read more: How to create a crypto podcast (part 1)

We're going to talk about:

- Best podcasting platforms for your podcasts

- Marketing strategies to grow your crypto podcast

- Leverage podcasts to grow your Web3 project

Let's get into the good stuff.

Best podcasting platforms for your web3 podcasts

1. Spotify

Spotify is the most popular app among podcast listeners worldwide. Users prefer the Spotify app because it allows them to listen to podcasts and music without changing apps. Additionally, the Shopify app personalizes the user feed depending on their preferences, which might help you reach more listeners. Spotify also provides unique data that can inform you how well your content is being received by your target audience. Web browsers, Android, iOS, Smart TVs, media devices, and gaming consoles can all access the app.

2. Apple Podcasts

Apple Podcasts is an obvious choice for most iOS users, owing to its smooth listening experience. Apple Podcasts also provides a monetization option, allowing your listeners to sponsor you by becoming paying subscribers and receiving special privileges such as ad-free listening, early access to new episodes, and admission to exclusive events. The podcasting app is free for iOS users and includes a transcript option.

3. Google Podcasts

Google Podcasts is a free-to-download and listen-to app with a simple and user-friendly layout. Despite the fact that Google Podcasts is accessible on both Android and iOS, it is most likely the greatest podcasting app for Android smartphones. Google Podcasts includes a smart audio playlist function that can build personalized podcast suggestions based on the user's listening history and preferences.

The app has a 30-second fast-forward button, a 10-second replay button, a sleep timer, and the ability to "trim silent" a show. You can also speed up or slow down an episode and share it with others. Transcripts, like Apple Podcasts, are only available if they are included in an episode's description.

Marketing strategies to grow your cryptocurrency podcast

1. Podcast SEO

Since podcasts are an audio-first content type, many web3 marketers often overlook the importance of SEO. However, SEO, when done correctly, can boost your online discoverability by ranking your content highly in search engines.

Use these SEO strategies to improve the visibility of your podcast on search engines:

- Use relevant keywords and meta tags on your podcast episode page.

- Include show notes with your episode to help your listeners skim through your podcast.

- Add podcast transcripts and blogs around the topics you discussed in your podcast.

2. Create a podcast landing page on your website

Your Web3 project's website should have a landing page dedicated to your crypto podcast. Create a short teaser for your podcast and embed it on your landing page. Include a list of your episodes, as well as an audio player and a link where your audience can listen to and subscribe to all of your web3 and crypto podcasts.

You should also include an "about us" section for your blockchain podcast, where you explain why your audience should listen to your crypto podcast, as well as a list of your podcast episodes. For example, check out the About section of a16z's podcast, where they explain to their listeners about themselves and what's in it for them.

a16z podcast summary

Source: a16z

Read More: SEO For Crypto: The Ultimate SEO Guide For Blockchain Organizations

3. Share your podcast in your newsletter

Email marketing might sound like an outdated strategy for crypto marketing, but it is still relevant for crypto and NFT businesses to increase engagement. A weekly, bi-weekly, or monthly newsletter delivered straight to your subscriber's inbox.

You can also ask your subscribers to opt-in for email notifications and update them when you release new episodes. Introduce your episode title, talk briefly about your guests, and provide a brief description of your episode with a link to the podcast. Apart from including information about your podcast episode and guests, you can also curate content that your audience might find interesting as well as include exclusive content for newsletter subscribers.

Read More: Valuable Email Marketing Strategies for Crypto, DAO, and Web3 Projects

4. Encourage reviews and feedback from your listeners

Reviews are critical in generating positive sentiments about your show and in ranking your blockchain podcast in the highlight section of podcasting applications like Spotify and Google Podcasts. Google considers reviews when ranking podcasts in search results, so more good reviews can boost your podcast's chances of ranking highly in Google Search.

Positive reviews also boost your social proof, which informs new listeners about how well your podcast was received. We recommend that you include a call to action (CTA) at the end of each episode inviting listeners to write a review if they like your cryptocurrency podcast.

5. Include keywords in your episode title

Podcast founders often make the mistake of naming their podcast titles "Episode 1," "Episode 2," etc. This type of title is not good for you because your audience and search engines will not know what to expect from that particular episode. Similar to choosing a name for your crypto podcast, writing a good title that is searchable and descriptive is crucial to increasing the click-through rate of your episodes.

Titles are also a great place to include keywords that your listeners are searching for in their favourite podcasting app, as they will help you show up in the search results. For example, if a user is searching for "How to keep NFTs secure" and you have an episode on this, then your podcast will have a much better chance of ranking high for that topic and your audience will be able to find what they were looking for. A win-win for everyone.

6. Write a compelling description

Your podcast description is a short paragraph that gives your audience a brief introduction to your episode. According to research from "The Podcast Host", your podcast description is the most important thing users will read while deciding if they want to listen to your podcast. Most often, podcast hosts write a generic description common to all episodes with the relevant keywords, which is a bad strategy.

Source: The Podcast Host

Source: The Podcast Host

With the description, your goal should be to take a listener-first approach and write for an audience who is interested in the topic of your episode. You should also include relevant keywords without keyword stuffing, as this will help search engines find and rank you in search engine results. Your description is also going to help your users find you on podcasting apps.

7. Repurpose your podcast on YouTube

Repurposing your episodes into videos or audiograms is a clever strategy to promote your blockchain business across multiple platforms. Repurposing episodes as videos also provides you with significant SEO potential, which can help you expand your reach in the blockchain area. You can also use YouTube Shorts, which presently has the greatest reach, to provide key takeaways and useful bits from your cryptocurrency podcast.

8. Host contests

The last crypto podcast marketing tip that we're going to discuss in this article is hosting contests and giveaways for your podcast. Hosting a contest can be a fun and effective promotional strategy to quickly boost your subscriber base. When hosting a contest, announce it on your podcast as well as on social media to generate maximum buzz and increase participation.

Contest prizes can include:

- NFTs

- tokens or a cryptocurrency

- Merch

- Whitelist spot for an NFT or blockchain project

The Power of Podcasting

Podcasting is a dynamic and versatile medium with significant potential for crypto marketing. It allows you to connect with your audience on a personal level, offering valuable insights, educational content, and engaging discussions. However, to harness the power of podcasting fully, you need a well-defined crypto marketing podcast strategy.

Crypto Marketing Agency Insights

Consider partnering with a trusted Crypto Marketing Agency to boost your podcast's visibility. These crypto marketing agencies specialize in promoting crypto projects, including podcasts. Here's why their expertise matters:

Targeted Strategies

A reputable Crypto Marketing Agency excels at crafting strategies that are laser-focused on the crypto audience. They understand the nuances of this unique community, from seasoned crypto investors to newcomers exploring the space. Their expertise allows them to create marketing campaigns that resonate with crypto enthusiasts, addressing their interests, concerns, and aspirations. These targeted strategies ensure that your podcast content reaches the right ears and generates genuine engagement within the crypto community.

Industry Connections

One of the most valuable assets a crypto marketing agency brings to the table is its extensive network within the crypto industry. These agencies often have established relationships with key players, influencers, and thought leaders in the crypto world. This network can open doors to exciting collaborations, guest appearances, and sponsorship opportunities for your podcast. By leveraging their industry connections, you can access valuable resources that enhance the credibility and reach of your podcast.

Content Optimization

Crypto enthusiasts have a voracious appetite for in-depth, insightful content. A proficient Crypto Marketing Agency understands how to optimize your podcast episodes to cater to this demand. They can help you identify trending topics, industry pain points, and emerging trends within the crypto space. By fine-tuning your content to address these areas, your podcast becomes a valuable resource for crypto enthusiasts, driving engagement and loyalty among your listeners.

Effective Promotion

In the vast landscape of crypto podcasts, effective promotion is crucial for standing out. Crypto marketing agencies have in-depth knowledge of crypto ad networks and digital marketing platforms. They can develop strategic promotion plans to ensure your podcast reaches a wider audience. Whether it's running targeted ad campaigns, leveraging social media channels, or exploring partnerships with crypto-related platforms, these agencies have the expertise to maximize the visibility of your podcast.


The crypto industry is not only dynamic but also subject to evolving regulations. Ensuring that your podcast complies with these regulations is vital to avoid potential legal issues. A reputable crypto marketing agency keeps a keen eye on the regulatory landscape, helping you navigate the complexities and stay compliant. They can provide guidance on content that aligns with legal requirements, safeguarding your podcast's long-term sustainability.

Strategic Guidance

Beyond tactical execution, a crypto marketing agency offers valuable strategic guidance. Their deep understanding of crypto marketing trends, audience behavior, and market dynamics can be a game-changer for your podcast. With their know-how, you can fine-tune your podcast's brand strategy, content roadmap, and engagement tactics. This strategic partnership ensures that your podcast not only survives but thrives in the competitive, ever-evolving crypto market landscape.

With the support of a seasoned Crypto Marketing Agency, your podcast gains a competitive edge in the crypto industry. Their expertise in targeted strategies, industry connections, content optimization, effective promotion, compliance, and strategic guidance empowers your podcast to flourish and make a lasting impact in the crypto investment community.

Top Crypto Marketing Tips

To make the most of your podcast marketing efforts, here are some top crypto marketing tips to keep in mind:

  • Collaborate with Influencers: Partner with influencers in the crypto space to promote your podcast. Their endorsement can significantly boost your podcast's visibility and credibility.
  • Engage with Your Community: Actively interact with your podcast's community. Respond to comments, questions, and feedback. Building a strong and engaged community can lead to organic growth.
  • Stay Informed: The crypto industry is ever-evolving. Stay updated on the latest trends, top crypto news alerts, and developments. Incorporate current topics into your podcast to remain relevant.
  • Consistency is Key: Maintain a consistent podcast release schedule. Your audience should know when to expect new episodes. Consistency builds trust and loyalty.

The Crypto Marketing Landscape

The crypto marketing landscape is dynamic and competitive. To stand out, you must employ innovative strategies and stay ahead of the curve. Utilize the top crypto ad networks, to reach your target audience effectively.

Exploring Podcast Platforms

While Spotify, Apple Podcasts, and Google Podcasts are popular choices, consider exploring other platforms that cater to the crypto community. Engage with your audience on platforms such as Apple Podcasts and Google Podcasts to expand your reach.

Digital Marketing Campaigns

Incorporate digital marketing campaigns into your podcast promotion strategy. Social media advertising, email marketing, and online promotions can amplify your podcast's reach.

Building Your Brand Strategy

A well-defined brand strategy is crucial for podcast success. It sets the tone, style, and messaging of your podcast. Ensure your brand messaging aligns with your target audience's interests and expectations.

By implementing these strategies and staying adaptable in the ever-changing crypto landscape, you can effectively market your crypto podcast and build a dedicated listener base.

Leverage podcasts to grow your web3 project

Podcasts are an excellent content marketing strategy for increasing the user base and community of your Web3 project by educating your target audience. Marketing a podcast requires the same amount of time and effort as creating and recording it. It makes no difference if you are establishing a podcast to provide information on blockchain and web3 space or to promote your project; you must develop a strong marketing strategy to increase your subscriber count.

We hope that these simple crypto podcast marketing methods have empowered you to grow your Web3 show's audience and engagement. Ultimately, it's all about getting your Web3 show in front of as many people as possible—whether that's through social media, YouTube, podcasting apps, communities, or all of the above!

What to read next:

The Best Crypto Marketing Guide For 2022

The Ultimate Web3 Marketing Guide For Every Brand

An Introduction To Decentralised Advertising And Its Benefits

Marketing opportunities in the Metaverse

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