The Ultimate Guide to Crypto Marketing Strategies for Twitter
November 3, 2022
Twitter has gone from a place where crypto enthusiasts share their every thought to a powerful marketing platform that lets web3 brands speak to their audience in real-time. With over 396.5 million monthly active users, Twitter has become one of the go-to social media channels for web2 brands, and an effective marketing strategy can help crypto projects make the most of the micro-blogging platform.
Why is Twitter important for crypto marketing?
As the mainstream adoption of blockchain technology increases, spreading the word about your crypto project will be crucial for its growth and survival. Hence, in doing so, it is important to leverage social media platforms and use them to your advantage. In 2022, Twitter will be significantly important for crypto brands as advertising and promotion on Twitter can help you grow your audience, promote your token or project, drive traffic to your website and community, and a lot more.
Setting up your Twitter account
This is your Twitter handle, and it is how crypto folks can find you on the social media platform. Your Twitter handle must be easily recognized and remembered by your target audience. In general, your handles should be consistent across all your social media platforms and include your crypto brand or product's name (for example, @growth_chain).
Your Twitter profile picture represents your brand's interaction, posts, and tweets on crypto Twitter, so you want it to look sharp. Use your logo or wordmark, and make sure to use the right dimensions for a clear and crisp image.
Optimize your Twitter bio
A Twitter bio provides your profile visitors with a brief synopsis of what your crypto project is about. Hence, writing a strong and memorable bio is crucial. Optimize your bio to reflect your brand’s personality and keep it targeted to your targeted audience. Have a look at the Twitter bio of World of Women NFT.
Source: World of Women Twitter
The cover image on your Twitter profile is your background image, which you may want to update more often to share information about the current campaigns, mint dates, events, or offer insights.
Beneath your profile picture and bio, there’s a location where you can include your URL to direct traffic straight to your website, Discord community, Opensea profile, etc.
Create your brand guidelines
Create Twitter brand guidelines to keep your messaging clear and consistent. These guidelines can help you avoid social media blunders. Your brand guidelines should be tailored to your Twitter goals and include information such as the use of branded hashtags, UTM parameters, suggested content strategies, etc.
Now that we've set up your cryptocurrency Twitter account, it's time to dive into the best marketing strategies for using the social media platform.
9 crypto marketing strategies we can't recommend enough for your web3 brand in 2023
1. Create your brand voice
Establishing a well-defined brand voice is important to set the tone for planning your Twitter marketing strategy. An engaging brand voice is essential, but your audience on crypto Twitter is looking for brands that tweet authentically and stay true to their brand voice. The marketing voice for Twitter should be fresh, original, and proficient enough to convey your brand’s message.
While it can be more playful and casual than Reddit or Instagram, it should still be authentic and consistent with your brand voice as a whole.
2. Create a well-defined content calendar
As you grow your base of followers, you’ll need to post on a regular basis to ensure they stay engaged with your business and content. Not only do you want to tweet regularly, but you also want to tweet at the right times of the day. A Twitter content calendar can be useful for aligning the content you are going to post on your profile and spotting possible content ideas and crypto marketing opportunities that you can tweet about.
3. Host giveaways
Giveaways are a simple and enjoyable way to increase engagement on your Twitter profile. They are easy to implement and manage and can provide valuable insights into your target demographic. Twitter contests or giveaways can be used to achieve various objectives, including increasing your followers, increasing brand awareness, and promoting your tokens or NFTs.
Source: Wolves of Rome Twitter
4. Use hashtags and follow trends
If you’re not yet using Twitter hashtags to their fullest potential, you could be missing out on a lot of opportunities to attract a relevant audience on Twitter. Hashtags help group tweets and conversations around a similar topic, so people can easily find and follow what interests them. For instance, if we search for #crypto, we can see plenty of crypto-related posts.
By using hashtags, you can join in on subjects like industry discussions or Twitter trends, which could also help you attract a highly relevant audience that is interested in what you have to say. You can become visible to a wider audience outside your following and boost the discoverability and reach of your content. Some might discover your NFT or crypto token through these hashtags, while others might start following your brand.
5. Leverage the power of influencer marketing
Influencer marketing usually involves a partnership between brands and individuals in a related area who have a large following on Twitter. When the right influencers support your token or crypto project, it can have a significant impact on your brand's exposure. Regardless of the stage of your crypto project, you should begin collaborating with influencers.
Identifying influential people in the crypto space where you are working is a good place to start. For instance, if you want to start an NFT project based on the Cardano blockchain, you should work with Cardano influencers because their followers and your target audience are the same.
Check out our guide on finding the right influencer for your blockchain projects.
6. Engage with your followers
Twitter is about creating a two-way channel of communication with your audience. It’s important to create content that encourages your audience to engage with your tweets. You also need to make sure that you’re engaging with people who are tweeting about your brand individually.
7. Utilize Twitter polls
Twitter polls can help your crypto project interact with your audience like never before. People do love to answer the polls, and they want to share their opinions and thoughts with businesses. Conducting these polls will increase activity on your Twitter page, and people will want to interact with the company.
Creating unique and engaging polls is a must to interact with the audience successfully, just like VeeFriends.
8. Use visuals to get past 280 characters
The Twitter character limit can be very–well, limiting for your brand. If you absolutely need to get out more than 280 characters. Visual assets such as images, infographics, or videos can help you communicate more with each tweet. Including visual assets in your tweets can help you get more likes, retweets, and clicks as compared to tweets without images.
Complement an informative tweet with a chart or infographic, or reinforce an inspirational message with a stunning photo. A video can help you capture and hold attention, which is ideal for product launches or campaigns.
Here's an example of how Azuki used video to announce the results of the Azuki Golden Skateboard auction.
9. Run Twitter ads
Once you’ve got a handle on using Twitter organically, it’s time to level up and run Twitter ads, as they allow people to discover your profile, even if they don’t follow your brand or hashtags. While there are still some limitations on the type of ads you can run, once you’ve got a handle on using Twitter organically, it’s time to level up and run your ad campaigns.
Twitter Ads allow you to target your audience very selectively and provide detailed analytics on campaign results and cost-per-action. As a result, you can reach the right people with your campaign and quickly learn what campaign messages are most effective.
Hire a web3 marketing agency for crypto Twitter marketing
Twitter is a powerful marketing tool and social media channel for crypto projects to help direct more traffic to your website, build community, improve brand awareness, engage your audience, and create personal relationships with your followers and customers. So, you should think about the above marketing strategies to grow your Twitter presence and start sharing content on Twitter right away to help you get more followers and grow your crypto project.
That being said, successfully maintaining an active presence on Twitter is easily one of the most challenging things for brands, and hence, hiring a crypto marketing agency such as ourselves can help you a lot in building a strong profile for your crypto project on Twitter.