Crypto Legends and Bliss NFTs: A Project Case Study - NYM Studio

Case Study

Summary

  • Client: NYM Studio
  • Industry: NFT PFP Project and 1/1 NFT project
  • Service: Consulting, Influencer Outreach and Advertising

Results:

  • 250+ NFTs sold
  • Collection sale sold out

About the NYM Studio

NYM Studio

NYM Studio is an NFT project with two collections: Women in Crypto and Natural Wonders in the Universe. Each collection features unique PFPs and 1/1 projects on the Ethereum blockchain. The Women in Crypto collection was designed to celebrate and empower women in the crypto space. Meanwhile, the Natural Wonders in the Universe collection aimed to showcase the beauty of the universe's natural phenomena.

The Challenges

NYM Studio faced the challenge of growing its social media presence and increasing visibility for its collections. They reached out to GrowthChain for help in promoting their project on Twitter and Discord. The project's Twitter account had less than 2,000 followers, and they needed to get influencers to promote their brand and increase engagement. They also wanted to build a community of high-intent members on Discord before the sale.

The Strategy

Crypto Legends Collection

GrowthChain developed a social media advertising strategy for NYM Studio. We helped the project grow its Twitter account from under 2,000 to over 9,000 followers by leveraging the power of influencers and using targeted hashtags. We also advised NYM Studio on how to optimize their social profiles to increase their visibility.

In addition, we developed a strategy for NYM Studio's Discord server. We helped the project grow a small but engaged community on Discord. We then made the server private to increase scarcity and make the members feel exclusive. This exclusivity helped to build a sense of community and anticipation for the sale.

The Results

Bliss Collection

Thanks to the combined efforts of NYM Studio and GrowthChain, the project's pre-sale was a massive success. All of the NFTs were sold out, with each priced at 0.09 ETH ($160). NYM Studio's social media presence also increased significantly, with over 9,000 Twitter followers and an active Discord community. The project's success was a testament to the power of a well-executed social media advertising and community-building strategy.

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