The Ultimate Guide to Crypto Growth Marketing in 2023

March 17, 2023

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There are a ton of new Web3 projects popping up left and right. They're all about decentralization, with networks, protocols, DAOs, and dApps. But here's the thing: they're also businesses with products that need to grow in order to survive. And that's where growth marketing comes in.

Growth marketing is a proven approach that has been successful in the tech industry for years, and it's time for the crypto world to take notice. As the crypto market continues to grow, so does the competition. That's why it's essential to implement growth marketing strategies to stand out from the crowd.

In this article, we're going to discuss what growth marketing is for crypto projects, key principles of growth marketing, the best growth marketing strategies for your crypto project, and important KPIs you need to track immediately.

What is growth marketing for crypto projects?

defining growth marketing for crypto projects

Growth marketing is a holistic crypto marketing strategy for web3 projects that aims to achieve sustainable growth by identifying and optimizing key marketing efforts that can drive user acquisition, retention, and revenue generation for a crypto business.

This method combines traditional marketing strategies for crypto projects with customer feedback, data-driven experimentation, and agile marketing techniques to improve the performance of a crypto marketing campaign over time.

Moreover, many crypto startups and projects face unique challenges such as regulatory uncertainty, limited user adoption, and the need to educate potential investors and users about the benefits of using cryptocurrency.

Growth marketing strategies can help overcome these challenges by:

advantages of growth marketing

- Finding and targeting the right audience: Growth marketers can create personalized messages and experiences that resonate with users and get them to convert when they know the needs, habits, and preferences of the target audience.

- Acquire new users: Growth marketing techniques like referral programs, paid advertising, social media marketing, and influencer marketing can help a crypto project attract new users.

- Increase user engagement and retention: Growth marketing can help keep users engaged and loyal to a crypto project by optimizing user experiences, incentivizing participation, and providing valuable educational content.

- Boost revenue: Growth marketing can help increase revenue by optimizing pricing, upselling and cross-selling opportunities, and leveraging targeted advertising and promotions.

In the highly competitive world of NFT projects, DAOs, DeFi platforms, blockchain networks, crypto games, and other various crypto ventures and projects, growth marketing is critical for gaining traction.

Key principles of growth marketing for crypto companies

Whether you're starting an NFT collection, a DeFi platform, or a blockchain network, you must follow these key growth marketing principles to be successful in the crypto industry:

key principles of growth marketing


In the world of crypto, which is always changing, it's important to try out new ideas and technologies. Web3 growth marketers should test out different strategies, channels, and tactics to find what resonates with their target audience and drives growth. They can leverage various tools to gather insights and optimize their campaigns for maximum impact.

Data-driven decision-making

Data-driven decision-making is fundamental to growth marketing for crypto projects. By analyzing blockchain data and metrics such as transaction volume, user engagement, and network activity, growth marketers can make informed decisions about where to invest their resources and which tactics to pursue. They can also leverage user feedback and engagement to fine-tune their digital marketing strategy and campaigns.

Focus on the crypto community and target audience

The crypto community is one of a kind, and growth marketers need to know what their needs and preferences are to make campaigns that work. By creating user personas and learning about the customer journey, growth marketers can make sure that their cryptocurrency marketing messages and efforts reach the right people. They can also use user feedback to give their users more interesting and useful experiences.

Recommended reading: Discord Guide: How to Build an Engaging Community for Your Blockchain and NFT Project

The best growth marketing strategies for the crypto industry

10 top growth marketing strategies in 2023

1. Create viral marketing campaigns

Viral content marketing is all about getting your potential users or customers to share your crypto content or product with others. When your content goes viral, it spreads rapidly through word of mouth or social media, creating buzz and excitement around your crypto brand or product.

2. Perform A/B tests

A/B testing is a great way to optimize your own crypto marketing strategies and campaigns. It involves comparing two versions of a marketing campaign or product to see which one performs better. By trying out different variations, you can find out which one works best and make decisions based on the data.

3. Launch referral marketing programs

Referral marketing programs are another effective crypto marketing strategy. This involves incentivizing existing users of your blockchain platform or NFT collections to refer new customers to your business. By offering rewards such as limited edition NFTs or tokens for successful referrals, you can encourage your users to spread the word about your cryptocurrency business and bring in new customers.

Recommended reading: SEO For Crypto: The Ultimate SEO Guide For Blockchain Organizations

4. Optimize your landing pages for users

Your website's landing pages are crucial for converting visitors into customers. Landing page optimization involves making changes to your landing pages to increase the likelihood of conversion. By performing A/B tests on different designs, copy, and calls to action, you can determine which ones are most effective.

Recommended reading: SEO For Crypto: The Ultimate SEO Guide For Blockchain Organizations

5. Collaborate with social media influencers and key opinion leaders

Influencer marketing is a popular strategy for cryptocurrency startups that involves partnering with social media influencers that have a large following in the crypto space to promote your brand or product to their followers. By leveraging their influence, you can reach a larger audience and increase brand awareness.

Recommended reading: How To Use TikTok Crypto Influencer Marketing To Reach New Audiences In 2023

6. Execute email marketing campaigns

Email marketing is an effective way to communicate with your customers and keep them engaged with your web3 brand. You can use newsletters, promotional email campaigns, emails, and personalized messages to stay in touch and offer value to your investors and users.

Recommended reading: Valuable Email Marketing Strategies for Crypto, DAO, and Web3 Projects

7. Social media marketing

Social media marketing is a way to connect with your customers and promote your crypto project by using social media platforms like Reddit, Twitter, and Instagram. By making useful content and talking to your followers, you can build a community of people who love your brand.

Recommended reading: How NFT Artists can Create a Buzz on Social Media

8. Create a well-defined content marketing plan:

Content marketing is all about creating and sharing valuable content with your audience. This can include blog posts, videos, infographics, and more. By providing value to your audience, you can attract and retain loyal customers.

Recommended reading: The Ultimate Guide to Crypto Content Marketing in 2023

9. Optimize for customer retention

Customer retention is all about keeping your customers engaged and loyal to your brand over time. You can do this by giving each customer a unique experience, offering them rewards or other incentives, and giving them the best customer service possible.

Recommended reading: How To Build An NFT Loyalty Program For Your Brand

10. Find your product-market fit

Product-market fit is all about finding the right balance between your product's features, pricing, and customer demand. By understanding your target market and what they need, you can create a product that meets their needs and is profitable for your business.

Important KPIs to measure the success of your crypto projects

Key Performance Indicators (KPIs) are a set of measurements used to track the growth and success of a wide range of crypto projects, such as NFT collections, blockchain games, blockchain networks, DeFi projects, DAOs, and more.

They are used as a way to keep track of how these projects are going and to figure out if the projects and businesses are meeting their goals.

By looking at these key performance indicators (KPIs), web3 founders, investors, marketers, and project teams can get a better idea of how their crypto projects are doing and make good decisions about how to grow and improve them in the future.

Let us analyze the important KPIs to monitor the growth of each crypto project:

KPIs to track for a crypto project

1. User acquisition

User acquisition is a crucial KPI for all crypto projects, as it measures the number of new users or customers that a project can attract and retain. It is vital for measuring the growth and prosperity of a project. The more users a project acquires, the more valuable it becomes.

2. Total value locked (TVL)

TVL is the measure of the total worth of assets locked in a particular blockchain protocol, like a DeFi project. It is critical to measuring the overall health and success of a DeFi project. The higher the TVL, the more successful the project is deemed to be.

3. Number of active wallets

Active wallets are the number of wallets that are currently being used to transact on a particular blockchain network. It is important for measuring the level of activity on the network. The more active wallets a network has, the more valuable and successful it is deemed to be.

4. Number of Integrations

The number of integrations is a measure of how many third-party applications or projects are connected to a specific blockchain protocol. It helps determine the level of adoption and popularity of a protocol. The more integrations a protocol has, the more valuable and successful it is considered to be.

5. Number of blockchain developers and decentralized applications

The number of developers and applications is a measure of how many people are building on top of a particular blockchain protocol. It helps measure the level of innovation and growth within the ecosystem. The more developers and applications a protocol has, the more valuable and successful it is considered to be in the cryptocurrency industry.

6. Total number of transactions

The total number of transactions is a measure of how many transactions are happening on a certain blockchain network or project. It helps measure the level of activity and usage on the network. The more transactions a network has, the more valuable and successful it is considered to be.

7. Size of transactions

The size of transactions is a measure of the value being transferred on a particular blockchain network or project. It helps measure the level of value being transacted on the network. The larger the size of transactions, the more valuable and successful the network is considered to be.

8. Active users

Active users are the number of users that are actively using a particular blockchain technology or a web3 project. It helps measure the level of engagement and usage on the network. The more active users a network has, the more valuable and successful it is considered to be.

9. Transaction volume per user

Transaction volume per user is a measure of how much value each user is transacting on a particular blockchain network or project. It helps measure the level of activity of each user on the network. The higher the transaction volume per user, the more valuable and successful the network is considered to be.

It's time to skyrocket your crypto business with growth marketing

With the increasing competition in the market, it's crucial to stand out and differentiate yourself from the rest. We can't stress enough how important it is to implement growth marketing strategies for your crypto business.

At GrowthChain, we specialize in growth marketing for the tech industry, and we've seen first-hand how these strategies can skyrocket a business's success. By analyzing data, identifying opportunities, and using creative techniques, we can help you reach your business goals.  

Let's work together to take your web3 business to new heights. Contact us to get started on your growth marketing journey.


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